Planning out your digital marketing strategy and need help determining what to do? Knowing what common pitfalls to look out for can help ensure you don’t fall victim to mistakes many other businesses have made. Here are some tips on what to avoid when shaping your digital advertising strategy.
6 Mistakes That Can Derail a Digital Marketing Campaign
1. Failing to Identify Your Audience
Marketing content can’t just be generic and one-size-fits-all; it needs to be tailored to resonate with your target audience. The first step of a successful campaign, then, is to identify who that target audience is. Thinking about your ideal customer, such as their age or interests, will help you shape content that appeals to people likely to choose your brand.
2. Not Posting Regular Content
You want to portray an image in your online presence that shows potential customers you’re active and thriving. Only having months-old content available might give the impression that your business is inactive or even untrustworthy. Keeping up with regular content creation, such as blog posts, helps you put your best face forward to everyone who sees you.
3. Neglecting Your Social Media Presence
Social media is prevalent in modern society to the point of being nearly unavoidable. If you aren’t taking advantage of the potential social media has to grow your brand, you can rest assured your competitors will be. Staying up-to-date on all the latest popular social media platforms allows you to reach your audience wherever they are.
4. Poor Mobile Optimization
More people than ever before are scrolling the internet on their phones rather than using traditional computers. Your online presence needs to be managed with that fact in mind. All of the content you create in your marketing campaign should be just as easily viewed when using a mobile device as it is when viewed on a computer or else you’ll risk alienating broad segments of your potential audience.
5. Handling Customer Criticism Incorrectly
Negative online reviews are something that just about every business will deal with sooner or later. Getting these reviews isn’t the end of the world as long as you deal with the criticism in a constructive fashion. Don’t be overly defensive or hostile towards negative reviewers, but don’t ignore them, either. Instead, provide a well-reasoned, articulate response that shows you’re willing to take the critique in stride and improve as a business.
6. Failing to Track Data
You need to measure the success of your online marketing efforts in order to determine the return on investment you’re getting from this aspect of your business and see what you need to change to improve. Having the right data to analyze is the first step towards this. Utilize tools that allow you to gather data such as user engagement so that you can see what works and what doesn’t.
Marketing can be complicated, so getting the right assistance on your side is essential. Contact the experts at Patriot Digital to see how we can help you improve your brand’s online presence and help you make an impression on your audience!